{"id":1165,"date":"2023-04-12T05:03:01","date_gmt":"2023-04-12T05:03:01","guid":{"rendered":"https:\/\/www.pureartlab.org\/?page_id=1165"},"modified":"2025-10-24T11:55:09","modified_gmt":"2025-10-24T03:55:09","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.pureartlab.org\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1165\" class=\"elementor elementor-1165\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c72239 animated-fast e-con-boxed elementor-invisible e-con\" data-id=\"5c72239\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9cffe elementor-widget elementor-widget-heading\" data-id=\"ff9cffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">About Us<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b8bbdd animated-fast e-con-boxed elementor-invisible e-con\" data-id=\"0b8bbdd\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-717e0ab e-con-boxed e-con\" data-id=\"717e0ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f82bcb elementor-widget elementor-widget-heading\" data-id=\"5f82bcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Story<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381a541 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"381a541\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: left;\">Pure Yichun Chen is the Founder of Pure ArtLab, an avid Art Collector, and the Co-Founder of SAM ART SG Fund. SAM ART SG Fund was created to acquire artworks by Leading and Emerging Artists at the International Art Fair to become part of Singapore Art Museum\u2019s (SAM\u2019s) Permanent Collection. Pure Yichun Chen received the Friend of the Arts Award in 2025 from the National Arts Council (NAC) for her contributions.<\/p>\n<p style=\"text-align: left;\">Originally from the fashion industry, our founder has found the best way to enable students to truly portray their thoughts, impressions, and reactions to their surroundings is to create an environment for free and open expression while providing foundational instruction in Painting, Drawing, Sculpture, and Art Appreciation \/ History.<\/p>\n\n<p style=\"text-align: left;\">Paying homage to her Grandmother, our Founder wishes to provide her students with an everlasting Gift of Creativity to be utilized in whatever way the student wishes in the future.<\/p>\n\n<p style=\"text-align: left;\">Pure ArtLab\u2019s students have received offers from such prestigious institutions as: California College of the Arts (CCA), Carnegie Mellon, NTU, NYU, Parsons, Pratt, SAIC, Central St. Martins College of Art, and UCLA etc.<\/p>\n\n<p style=\"text-align: left;\">Pure ArtLab has now evolved into an Art Platform that nurtures Young Artists, enables international interaction between Artists and Cultures, and contributes to the Cultural Ecosystem; inclusive of Museums, Galleries, Artists, and Collectors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c514ed7 animated-fast e-con-boxed elementor-invisible e-con\" data-id=\"1c514ed7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1911776a e-con-full e-con\" data-id=\"1911776a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a11038 elementor-widget elementor-widget-heading\" data-id=\"32a11038\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa8b545 elementor-widget elementor-widget-text-editor\" data-id=\"2fa8b545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">In our classes, we engage the child in activities that stimulate and sharpen their senses through observation, interaction, and play. We exercise the children&#8217;s motor skills, social engagement (with their environment and peers) and hone their analytical abilities. We encourage the child to trust their intuition and develop confidence to observe, respond, imagine, experiment, improvise, share and articulate their thoughts and thereby develop their ability to make decisions, solve problems, and think independently.<\/p>\n<p style=\"text-align: left;\">We hope our students experience art making as an enjoyable and liberating process, and attempt to expand each student\u2019s understanding and appreciation of art (visual anthropology) through the introduction of notable artists across genres, thereby allowing them to gain an appreciation of aesthetics and refinement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1caf33ff e-con-full e-con\" data-id=\"1caf33ff\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f43118 elementor-widget elementor-widget-image\" data-id=\"8f43118\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach-682x1024.jpeg\" class=\"attachment-large size-large wp-image-1798\" alt=\"\" srcset=\"https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach-682x1024.jpeg 682w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach-200x300.jpeg 200w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach-768x1153.jpeg 768w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach-1023x1536.jpeg 1023w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach-16x24.jpeg 16w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach-24x36.jpeg 24w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach-32x48.jpeg 32w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2025\/10\/Pureartlab_ourapproach.jpeg 1066w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c142446 animated-fast e-con-boxed elementor-invisible e-con\" data-id=\"c142446\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-201c565 e-con-full e-con\" data-id=\"201c565\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d37212 elementor-widget elementor-widget-image\" data-id=\"4d37212\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0-683x1024.jpeg\" class=\"attachment-large size-large wp-image-1671\" alt=\"\" srcset=\"https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0-683x1024.jpeg 683w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0-200x300.jpeg 200w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0-768x1152.jpeg 768w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0-1024x1536.jpeg 1024w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0-16x24.jpeg 16w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0-24x36.jpeg 24w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0-32x48.jpeg 32w, https:\/\/www.pureartlab.org\/wp-content\/uploads\/2023\/04\/image0.jpeg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e2bc67 e-con-full e-con\" data-id=\"9e2bc67\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873274c elementor-widget elementor-widget-heading\" data-id=\"873274c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Teachers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407fae4 elementor-widget elementor-widget-text-editor\" data-id=\"407fae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our teachers all have experience teaching at leading art institutions and are practicing artists or art industry professionals. We are careful to select based on subject expertise as well as approach to teaching.\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef6fc83 animated-fast e-con-boxed elementor-invisible e-con\" data-id=\"5ef6fc83\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d767854 e-con-full e-con\" data-id=\"7d767854\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12f86872 elementor-widget elementor-widget-heading\" data-id=\"12f86872\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact Us<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79373f7 elementor-widget elementor-widget-spacer\" data-id=\"79373f7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abd37eb elementor-widget elementor-widget-text-editor\" data-id=\"6abd37eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For any enquiries regarding Pure ArtLab, please contact us.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff7b690 elementor-widget elementor-widget-spacer\" data-id=\"7ff7b690\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e1548f elementor-button-align-stretch elementor-widget elementor-widget-form\" 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class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e6fd99b e-con-full e-con\" data-id=\"7e6fd99b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53c9d30e elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"53c9d30e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div id=\"contact-us\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us Our Story Pure Yichun Chen is the Founder of Pure ArtLab, an avid Art Collector, and the Co-Founder of SAM ART SG Fund. SAM ART SG Fund was created to acquire artworks by Leading and Emerging Artists at the International Art Fair to become part of Singapore Art Museum\u2019s (SAM\u2019s) Permanent Collection. Pure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1165","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pureartlab.org\/index.php\/wp-json\/wp\/v2\/pages\/1165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pureartlab.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pureartlab.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pureartlab.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pureartlab.org\/index.php\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":124,"href":"https:\/\/www.pureartlab.org\/index.php\/wp-json\/wp\/v2\/pages\/1165\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/www.pureartlab.org\/index.php\/wp-json\/wp\/v2\/pages\/1165\/revisions\/1801"}],"wp:attachment":[{"href":"https:\/\/www.pureartlab.org\/index.php\/wp-json\/wp\/v2\/media?parent=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}